Generally, Vodka is not my favorite. I tend to find them more harsh and difficult to sip straight. I have a Polish girl friend that introduced me to a similar bison grass Polish vodka of a different brand and I was very impressed with the unique flavor and how very easy it was to sip straight. Aneta said it was good to drink mixed with apple juice but I have not tried this, yet. Anyway, Zubrowka Bison Grass Vodka is of better quality and more refined and even easier to enjoy straight. I was in Paris for almost a month in July of 2010 and discovered it there. I consumed several bottles during that time and was very pleased with it. I brought one bottle back to the USA and will not open it until I find a way to replace it (at this writing, this distributer is currently out of stock). Please give this most wonderful vodka a try. This is a flavored vodka and is extremely unique and enjoyable.